Marketing Lead
Immutable Systems
Marketing & Communications
Australia
Posted on Friday, April 19, 2024
About The Role 🤔
We are hiring for a Marketing Lead for Gods Unchained and Metalcore! As a senior strategic partner, you'll collaborate closely with teams across product, creative, production, community, and channels to spearhead the exponential growth of Gods Unchained and the successful launch of Metalcore.
In this high-impact and high-visibility role, you will have the opportunity to immerse yourself in one of the most established games in web3 (Gods Unchained) and drive the launch of a high-potential mech shooter (Metalcore)!
You’ll Be Empowered To 🎮
- Develop and implement strategies to attract and retain players for GU. This includes leveraging various channels such as social media, influencer partnerships, and paid advertising to increase game awareness and drive user growth
- Engage with players on social media, forums, and in-game chat to build and maintain a strong, active community around the game
- Organize events, tournaments, and other activities to foster a sense of community and loyalty among players
- Utilize analytics and data to monitor user behaviour and game performance
- Identify trends and insights to optimize marketing campaigns, improve user experience, and increase player retention and lifetime value
- Develop and execute a content marketing strategy to educate and entertain the audience. This includes creating blog posts, videos, and social media content that highlight the game's features, updates, and unique aspects of the web3 trading card experience
- Identify and establish partnerships with other web3 platforms, gaming communities, and industry influencers to expand the game's reach and attract new players
- Collaborate with partners on co-marketing initiatives and cross-promotions to leverage each other's audiences
We'd Love You To Bring 🤝
- 6 years experience in Product Marketing or agency equivalent role in the gaming space
- Experience with NFT/blockchain gaming
- Extensive growth marketing experience
- Strong track record of collaboration and working across cross-functional teams
- Strong data and analytical skills to analyse the success of marketing campaigns (including advertising), develop competitor and consumer insights analysis
Bonus Points For ✅
- Deep web3 understanding or experience